Associate Director, US Oncology Consumer Marketing and Digital Engagement

Philadelphia, Pennsylvania, United States
13 days ago


Job Description

New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law,to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.

This role is an Associate Director in US Oncology Marketing, Patient Experience & Digital Engagement. The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Oncology Consumer marketing campaigns and programs that support the strategic imperatives for our Company.

Primary Responsibilities:
  • Leading the development of DTC marketing materials and digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.
  • Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
  • Ensuring all tactics align to the customer experience plan and achieve desired customer experience.
  • Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
  • Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices and targeting.
  • Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
  • Contributing to the development of the brand building tools.
  • Working collaboratively with multiple internal teams including the Patient Strategy and Digital Innovation team, Market Research, Analytics, and Operations.
  • Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
  • Managing applicable budgets.
  • Evaluating the revalidation of marketing and digital assets.
  • Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
  • Partnering with the US HCP and Patient strategy team in the annual Integrated Profit Plan (IPP) process.
  • Demonstrating our company's Ways of Working principles.
  • Conducting all activities in full compliance with our company policies, values and standards.

Education Minimum Requirements:
  • Bachelor's degree required.
  • Masters in Business Administration preferred.

  • Minimum of 4 years experience in marketing, marketing communications, or marketing support.
  • Demonstrated ability to execute a brand or customer marketing strategy.
  • Experience and success in cross-functional leadership and teamwork.
  • Strong knowledge of marketing principles.
  • Campaign and Message Development experience.
  • Excellent planning and presentation skills.
  • Strong communication skills.
  • Agency/vendor management skills.

Preferred Experience and Skills:
  • Experience in US Consumer marketing, Direct-to-Consumer marketing communications, or US Consumer marketing support of pharmaceutical products.
  • Knowledge/experience with the Oncology Marketplace.
  • Product launch or launch planning experience.
  • Market research experience.
  • Knowledge of Company commercial, regulatory, and legal compliance policies.
  • Experience in the end-to-end medical/legal ( Promotion Review Team ) review and delivery process.
  • Veeva/PromoMats experience.

Position Location : Upper Gwynedd, PA with Hybrid work model (combination of in office and virtual/remote expectations)

Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.


Who we are ...

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for ...

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today.


In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster

EEOC GINA Supplement

OFCCP EEO Supplement

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:


VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:


Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R170476

Job Information

  • Job ID: 63274809
  • Location:
    Philadelphia, Pennsylvania, United States
  • Position Title: Associate Director, US Oncology Consumer Marketing and Digital Engagement
  • Company Name For Job: Merck
  • Job Type: Full-Time
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